Vol. 3 No. 2 (2025): Innovative Strategies in Marketing and Management

View Vol. 3 No. 2 (2025): Innovative Strategies in Marketing and Management

The Scientific Space of Accounting and Administration Journal (ECCA), in collaboration with the Zona Media Multidisciplinary Academic Unit and various academic bodies from renowned educational institutions, invites researchers, teachers, students, entrepreneurs, and the scientific community in general to participate in this thematic issue. This issue is part of the activities of the 2nd National Academic Meeting on Marketing. Summary of the topic: This special issue aims to explore and analyze innovative strategies in the fields of marketing and administration. It seeks to highlight how these disciplines can address global challenges, social responsibility, and organizational sustainability, while promoting economic growth and positive social impact.

Published: 2025-08-11

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