El Análisis de posicionamiento de servicios de streaming percibido por estudiantes de la UAMZM-UASLP

Ángel David González Verde; Sanjuana Edith Grimaldo Reyes; Rosa Isela Urbiola Rodríguez

doi:10.58493/ecca.2025.3.2.04

Authors

Ángel David González Verde Autonomous University of San Luis Potosí. Faculty of Professional Studies, Central Zone. San Luis Potosí, Mexico.
Sanjuana Edith Grimaldo Reyes Autonomous University of San Luis Potosí. Faculty of Professional Studies, Central Zone. San Luis Potosí, Mexico.
Rosa Isela Urbiola Rodríguez Autonomous University of San Luis Potosí. Faculty of Professional Studies, Central Zone. San Luis Potosí, Mexico.

DOI:

https://doi.org/10.58493/ecca.2025.3.2.04

Keywords:

positioning, Perceptual map, Correspondence analysis, Streaming services

Abstract

This study aims to analyze the positioning of music streaming services through a series of attributes perceived by students at UAMZM-UASLP. The study was conducted using a quantitative approach, with a descriptive scope and a cross-sectional design. Students enrolled at UAMZM-UASLP were considered the study population, conducting a stratified sampling, obtaining a total sample of 299 students. The companies considered in the study were: Amazon Music, Apple Music, Spotify, YouTube Music, and Deezer, in addition to evaluating them based on the attributes of: music catalog, audio quality, user interface, download functions, customization, customer service, offers and promotions, and ease of registration. After conducting the study, it was found that Spotify was the leading brand, while the brand that came closest to the ideal was Deezer.

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