The Social marketing as a resource to increase the participationof mexican women in STEM disciplines.

Abstract

In Mexico, only 3 out of 10 STEM (Science, Technology, Engineering and Mathematics) professionals are women. The aim of this article is to identify social marketing strategies to promote social and educational organizations programmers that contribute to the support and integration of Mexican women in STEM disciplines. The methodology used was descriptive, approached from the qualitative paradigm, with a methodological process of systematic review of literature (RSL), with documents from the period 2011-2023 in database. It can be concluded that the gender gap in STEM careers is a persistent challenge in Mexico and in many parts of the world, that inequality is due to a few factors, including gender stereotypes and discrimination. Social marketing plays an important role in promoting women's participation in STEM disciplines by highlighting strategies such as early childhood education, implementing gender-oriented curricula, promoting female STEM follow-up models, and systematic measurement of gender diversity indicators in enterprises as effective approaches to addressing this gender gap within STEM. Measurement of gender diversity indicators in companies as effective approaches to address this gender gap in STEM